Recruitment Marketing & Employer Branding
With over a decade of experience in marketing, specialising in recruitment marketing and employer branding, I partner with organisations to attract, engage, and retain the right talent through strategic, data-driven approaches.
Director of Marketing Consulting at Cpl's Future of Work Institute
About Me
I am a seasoned marketing and brand expert with deep experience developing and executing multi-market talent attraction programmes across the globe.
My work spans the full spectrum of talent attraction, from conducting comprehensive recruitment marketing audits to developing and executing employer brand strategies that deliver measurable results. I translate complex employer brand strategies into compelling candidate experiences that attract diverse, high-calibre talent.
Currently, I serve as Director of Marketing Consulting at Cpl's Future of Work Institute, where I lead recruitment marketing and employer branding projects.
I am based in Dublin, Ireland, and work with organisations locally and across Europe and beyond.
Services
I offer a range of recruitment marketing and employer branding services, from strategic audits to hands-on execution. Each engagement is tailored to your organisation's specific needs and objectives.
All services are delivered through Cpl's Future of Work Institute.
Comprehensive evaluation of your current recruitment marketing efforts, identifying gaps, opportunities, and actionable recommendations for improvement.
Development of a comprehensive, data-driven recruitment marketing strategy aligned with your talent acquisition objectives and employer brand.
I embed within your organisation as your dedicated recruitment marketer on a part-time or fractional basis, providing ongoing strategic and hands-on support.
Regular research and tracking to monitor your employer brand health, competitive positioning, and candidate perceptions over time.
Structured pilot programmes to test new recruitment marketing approaches, channels, or technologies before full-scale implementation.
Expert guidance on selecting, implementing, and optimising recruitment marketing technology to support your talent attraction efforts.
Comprehensive evaluation of your employer brand across internal and external touchpoints, identifying alignment gaps and opportunities for strengthening your position.
Development of a compelling, authentic employer brand and EVP that differentiates your organisation and resonates with your target talent audiences.
Bringing your employer brand to life through integrated recruitment marketing programmes that attract the right talent to your organisation.
Proven Results
A track record of delivering tangible outcomes for organisations ranging from government bodies to global technology companies.
Led recruitment marketing strategy for a large public sector organisation, delivering significant growth in applications through integrated digital campaigns and authentic video storytelling.
Public SectorDeveloped localised employer brand story and optimised Glassdoor and Indeed presence for a large aviation organisation, resulting in significant brand amplification.
AviationConducted comprehensive recruitment marketing audits for leading private and public sector organisations, identifying gaps and delivering actionable recommendations across people, process, and technology.
Cross-IndustryDeveloped and executed multi-market B2C & B2B programme for a large technology company across EMEA, APAC, and Americas, delivering growth whilst reducing costs.
TechnologyBuilt and scaled EMEA B2B acquisition programme for a large technology company through integrated digital marketing and precise audience targeting.
TechnologyGenerated 340+ marketing-sourced high-intent client leads through omnichannel marketing strategies for a large staffing organisation.
Staffing & RecruitmentSpeaking & Workshops
I am available for speaking engagements, workshops, and panel discussions on recruitment marketing, employer branding, and the future of talent attraction.
Engaging presentations on recruitment marketing trends, employer branding best practices, and the impact of AI on talent attraction.
Interactive sessions helping teams develop recruitment marketing capabilities, refine their employer brand, or build talent attraction strategies.
Contributing expert perspectives on talent acquisition, employer branding, and marketing trends at industry events and conferences.
Bespoke training programmes for HR and TA teams on recruitment marketing fundamentals and advanced strategies.
Interested in having me speak at your event or facilitate a workshop?
Get in TouchInsights
Articles, insights, and perspectives on talent attraction, employer branding, and the evolving world of recruitment marketing.
Explore the trends, technologies, and strategies shaping the future of work. Produced by Cpl's Future of Work Institute, this podcast features conversations with industry leaders on talent, culture, and workplace transformation.
Listen to episodes →I am a founding member of Future Work World, an exclusive network for senior leaders exploring the future of work. The community hosts regular events and discussions on talent strategy, workplace innovation, and leadership in a changing world.
Join the community →Connect with me on LinkedIn to stay updated on recruitment marketing and employer branding. I regularly share insights, trends, and practical advice in these areas.
Connect on LinkedInGet in Touch
Whether you need a recruitment marketing audit, want to strengthen your employer brand, or are looking for ongoing support, I would be happy to explore how I can help your organisation.
All engagements are delivered through Cpl's Future of Work Institute.
Based in Dublin, Ireland. Working with organisations across Europe and beyond.